Photo via AdWeek
STL | via PR Newswire | ORLANDO, Fla. — Lipton Iced Tea and T-Pain are throwing a block party to celebrate community service. | Block parties have long been a mainstay in neighborhoods all around the United States. They provide a forum for neighbors to socialize and bond over shared experiences, such as music, cuisine, and lore specific to the area. This summer, Lipton Iced Tea and award-winning hitmaker T-Pain are joining forces to celebrate the power of community and give fans a once-in-a-lifetime chance to get the ultimate block party in their hometown – hosted by “Cousin T” (aka GRAMMY Award-Winning Artist T-Pain) himself. Lipton Iced Tea is the official iced tea of the GRAMMY Awards.
As T-Pain prepares to reprise his role as the eponymous character in the Lipton Iced Tea mini-episodic series “Have Some Tea with Cousin T” for a second year, he is offering his fans another another chance to experience the jovial and carefree spirit of Cousin T in person.
“Like my Lipton character, I’m the first to kick start the tunes and get the party started, which is exactly what I’ll be bringing to the Lipton Fam Fest,” said T-Pain. “Hip-hop music started at a local block party because of the energy of everyone getting together in the spirit of neighborly love, and I can’t wait to share that with the winner and their community.”
The Ultimate Block Party with “Cousin T”
Fans have the opportunity to enter the Lipton Fam Fest Hosted by T-Pain contest beginning now and continuing through August 28, 2022 by scanning the code that is displayed in stores that are taking part in the promotion and discussing how they bring their community together. One lucky winner will receive a grant in the amount of $10,000 as well as tickets to the hottest party on their block, the Lipton Fam Fest hosted by T-Pain. The Lipton Fam Fest will feature food trucks from local restaurants that are owned by Black people, limited-edition merchandise, and activities that are all designed to bring the community together over some ice-cold Lipton Iced Tea. The night will culminate with a one-of-a-kind performance from T-Pain himself, which will leave everyone in attendance exclaiming, “Can’t Believe It!”
In addition, customers will have the opportunity to win prizes on a weekly basis as well as one of eight grants for $2,000, $5,000, or the grand prize of $10,000. Winners will also be presented with a signature Lipton Yellow Circle Award and a celebratory gift box that includes a Lipton Iced Tea tasting kit and gift cards to local restaurants in recognition of their contributions to the community in which they live.
“Block party culture represents the intersection of community celebration and music, making Lipton’s Fam Fest the perfect platform to bring T-Pain’s ‘Cousin T’ to life for fans. Lipton Iced Tea has always stood for taking a moment to connect – with friends, family, and those in the community who often play the role of both. This year, we wanted to create more opportunities to raise a glass to honor the individuals who uplift others and bring people together,” said Chauncey Hamlett, Vice President and Chief Marketing Officer for PepsiCo Beverages North America (South Division).
Lipton Dropping New Episodes of “Have Some Tea with Cousin T”
The rapper T-Pain, winner of a GRAMMY Award, reprises his role as “Cousin T” in the Lipton Iced Tea digital content series “Have Some Tea with Cousin T.” The series is jokingly inspired by the live-audience sitcom formats popular in the 1990s. The most recent mini-episodes continue to follow Cousin T as he brings the tea and the laughs to his family. This time around, he encourages everyone to get ready to work out with Lipton Immune Support Iced Green Tea and educates them on what makes the traditional New Orleans po’ boy sandwich complete with Lipton Southern Sweet Iced Tea.
Fans may watch the most recent episodes on Lipton’s social media channels, and they can go to LiptonBlockPartyContest.com to learn more about the Lipton Fam Fest and the formal guidelines for entering.
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NO PURCHASE NECESSARY. Access to the Internet is necessary. If you enter using a mobile device, you may be subject to the usual fees for text messages and data. If you do not have a scanning code, you can still enter the contest by going to WWW.LIPTONBLOCKPARTYCONTEST.COM (hereinafter referred to as “the Website”) and following the instructions there to submit your entry. At the time of entry, the contest is open to legal residents of the United States who are 18 years of age or older and who reside in the states of Alabama, Arkansas, Georgia, Kentucky, Maryland, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia, and the District of Columbia. In the state of Alabama, residents must be 19 years of age or older. The competition will start at midnight Eastern Time (ET) on July 11, 2022 and will run until 11:59 p.m. on August 28, 2022, with various deadlines for weekly drawings in between. Participation is governed by the Official Rules in their entirety, which can be found on the website. Inapplicable where banned by law. Pepsi-Cola Company, located at 7380 W. Sand Lake Road #230, Orlando, Florida 32819, is the event’s sponsor.
Winners of grants and prizes are solely responsible for paying any and all applicable federal, state, and/or local taxes.
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